Site Barricades and AWP Safety: Same Local Team, Bigger Footprint

Founded in 2014 with one truck, one employee and a drive to do traffic control better, Site Barricades is the partner of choice for top utility companies in the Dallas-Fort Worth area. Today, Site Barricades is an AWP Safety company — delivering the same great service and relationships it’s known for, with a broader scale and portfolio to provide even greater customer experiences. We talked with Ben Wallace, co-owner of Site Barricades, to explain.

A Strategy to Grow Stronger for Customers

For the past few years, AWP Safety has followed a deliberate growth strategy through acquisitions, integrating 21 companies with strong customer relationships across North America. Each addition enhances the company’s capacity to provide large-scale safety solutions while maintaining the trusted local knowledge and high-quality service expected by utility, broadband and construction customers.

For Ben Wallace, the decision to partner with AWP Safety came at a critical point in Site Barricades’ growth.

 

We were at the threshold where we needed to expand — new facilities, more crews, more coverage. We didn’t have the capital to do it ourselves. With AWP Safety, we saw a path to grow without losing what made us who we are. We share similar values and a focus on customers.

Ben Wallace | Co-Owner of Site Barricades, an AWP Safety Company

Letting Local Strength Lead

Wallace notes that from the start, AWP Safety’s integration approach was slow and intentional to preserve what works for customers, including strong relationships that have defined Site Barricades’ reputation.

“Customers still call the same number, talk to the same people and get the same fast, reliable service,” he says.

This service-first mindset is what keeps customers coming back. “We show up early, overcommunicate, under promise and overdeliver,” Wallace continues. “We don’t miss jobs because if we do, our customers lose money. That’s unacceptable.”

It’s not just consistency and reliability that keeps customers loyal. Site Barricades has built trust across every part of the company’s operations — from field reps to the back office.

“One of our first customers came to us because our competitor kept making mistakes on invoices,” Wallace recalls. “We asked them, ‘What if we didn’t, would you give us a shot?’ And they said yes. So that’s what we did.” 

Backed By Scale, Still Local-for-Local

With the support of AWP Safety, Site Barricades is already seeing signs of scalable synergy. If a customer needs support in another part of the state, Site Barricades can now tap into AWP Safety crews from nearby branches — a benefit that was previously out of reach.

“We’re still in the early stages, but you can see it working,” Wallace says. “Being able to say, ‘I’ve got a crew that can be there this afternoon’ — that’s an enormous benefit to our customers.”

He envisions Site Barricades locations along I-35 stretching from Loredo to Gainesville, Texas, and across all major metropolitan areas, powered by the same local-first model that built the Site Barricades brand.

“Our customers are going to take us there,” Wallace says. “We’ll grow where they need us, and AWP Safety gives us the ability to meet that demand.”

Culture You CAn Count On

AWP Safety’s acquisition strategy is built on trust — and that includes keeping the leadership teams of acquired companies actively involved. Wallace remains at the helm of Site Barricades, ensuring the values and relationships that customers rely on remain front and center. By preserving what works and adding AWP Safety support where it matters — from HR benefits to extra crews — the two companies are delivering greater experiences for customers and employees alike.

For Site Barricades, the future is clear: keep doing what works, just with a wider reach and stronger backing.

As Wallace puts it, “AWP Safety partnered with us to help us do more of what we do best.”

Learn more about how AWP Safety’s acquisition strategy enhances the customer experience.